Amplify your message!

We spend a lot of time thinking about how small businesses can expand their impact and reach in their communities. Creating real life relationships with community partners who can help you amplify your message is key and social media is one of the channels to help you connect. When you think strategically about connecting online, social media can become your most powerful marketing tool.

Let us support you in creating a social media marketing strategy to reach the prospects that you are missing. We promise to help you think deeper about your audiences, your messaging and of course, your calls to action. Book your consulting session with our team and get rooted in your community.

Red Root Summer News

We have so many fabulous things brewing for the fall and can't wait to share just a few with you! 

• Our new fall workshops will include Small Biz Growth Strategies and Getting a Jump on Holiday Marketing.

• We are planning a 5-week Incubator Series for Small Biz Owners at the Red Root office in Verona. Our vision is to provide local entrepreneurs with Space, Knowledge and Support to Plan for Growth. Stay tuned for more info on this amazing opportunity and email us here if you want to get in on the ground floor as spots will be extremely limited.

What kind of support for your business do YOU Need? Contact us here today to discuss. 

‘Tis the Season of Hashtag Holidays

For local and small businesses up to 40% of annual revenue is earned in November and December. To not capitalize on the marketing power of the season, including the commercially created hashtag holidays, is truly a lost opportunity. However, which should you take advantage of and how?

#BlackFriday started as an in-store sales event, but is now a pervasive, expected seasonal discount spanning most of November. The noise and competition around #BlackFriday is so dramatic that it requires heavy promotion to stand out in the crowd. While full participation in a #BlackFriday event may not be appropriate for all small businesses, the strategy of an appealing loss-leader to drive store traffic can be very effective.

#SmallBusinessSaturday, founded by American Express, is a marketing approach with increasing resonance for consumers and communities. As we experience the explosion of online behemoths, big box multi-nationals, and even suburban malls, community and civically-minded consumers are drawn to patronizing and promoting their local stores and services. The online creative assets available at www.americanexpress.com  make it easy to convey a #SmallBusinessSaturday message and remind shoppers to come out in force on November 25th.

#CyberMonday has lost some of its impact with the digitization of #BlackFriday. However, consumers have been trained to watch their email inbox diligently on Monday, November 27th because they know that the very best offers will be shared on that date and via that channel. Email lists should be built, cleaned and nurtured over the course of the year with this one email blast in mind.

For non-profits and fundraisers, #GivingTuesday was created to capitalize on the holiday hashtag momentum. Marketing connected to this hashtag provides a boost to all usual development efforts and enjoys a halo of conscience and community responsibility. The sharing aspect of social media and email are perfect platforms for the #GivingTuesday message. This year, Facebook will waive its 5% commission on all money raised on November 28th, increasing the impact of contributions which is important to donors and non-profits alike.

Taking advantage of the holiday hashtag phenomenon requires advance planning and benefits from teaser campaigns that start the promotions much earlier than the appointed dates. Next year, Red Root Marketing will be happy to help you begin your planning and execution in September for maximum impact.