Let’s talk about hashtags!

There are 3 different kinds of hashtags you can use in every post:

-branded (unique to your brand, this could be your business name and tagline)

-community/industry (any hashtags others in your industry/space are using)

-geographic (use these if you want to localize your business to a town, group of towns region or state)

Remember when they used to recommend 20-30 hashtags on Instagram? Now the optimal amount is 3-5! Use them wisely and customize the hashtags you use for each post. Questions? Reach out to our team today.

red root owner Jessica holding branded and hashtag cupcakes made by a local baker

Social Trends to Watch!

With a bunch of trends buzzing for 2024, it's ok to keep an eye out and utilize those that work best for your brand. As a starting point, let's zero in on three key areas that deserve our focus:

1️⃣ Social SEO Unleashed: Transform your content strategy by merging the power of social media and SEO. Optimize your posts for search engines, ensuring your brand shines bright in the digital landscape.

2️⃣ Dive into Long(er) Form Videos: Capture attention and tell richer stories with longer-form videos (2-5 minutes). As attention spans grow, take advantage of platforms supporting longer content to convey your brand narrative more comprehensively.

3️⃣ Shares Over Likes and Comments: In 2024, the focus shifts to shareable content. Craft pieces that resonate deeply, encouraging your audience to share and amplify your brand organically. Shares are the new currency!