We celebrated our 2 year anniversary of occupying our office in Verona, New Jersey and in February, 2020 we will celebrate 7 years of incorporating Red Root Marketing, LLC!

Our team's many years of combined expertise working with local businesses and nonprofits' digital marketing has made us nimble, responsive, creative and adaptable, and our experience and high touch approach has let us keep our finger on the pulse of all that is happening in the online social media marketing world!

Year to date, we have increased our nonprofit roster of clients by 50% and we are extremely grateful for this as we look to our clients, friends and communities for inspiration and meaning. We thrive because you are passionate about what you do and we are happy to be right be your side, cheering you on and supporting you every step of the way!

Drop us a line if you have any questions about how you plan to market your company or nonprofit in teh new year. Hats off to you! 🥂🥂🥂

We are rooting for you!

-Lynne and Jessica

If you understand the importance of a healthy, vibrant community, then you’ll have the mindset to harness the power of social media marketing. Social media marketing is not only about getting your content online in a branded and consistent manner, it is also about connecting your messaging with the potential partners and affiliates around you who have their own audiences who need to know about YOU. Instead of thinking first about what content to create, we turn the paradigm on its head and think about our community, our audience and who needs to know about each post. Once we think about our audience, we develop a tagging strategy; only then do we begin to create great content.

Community is important for small business owners and nonprofits because it’s the backbone that supports us. Community helps these entities to amplify their messages. Innately, communities want their downtowns to thrive and they want the people who build businesses in these places to succeed. Being an entrepreneur or running a nonprofit can be like working in a vacuum. You wear all the hats and there’s never enough time in the day to think about your marketing and social media and get feedback and perspective on what your messaging needs to be. This is when you know it’s time to harness your community and connections and let them amplify your messaging and help you get in front of your prime audiences.

When you use social media as a vehicle to connect with other businesses, community groups and influencers, your social media marketing becomes very powerful. This is what hyperlocal really means. It means learning how to connect with people in your community, real life relationships being created and nourished and ultimately magnifying your message through reciprocal local support.

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