You have all heard of Hashtags-but how do you use them?

Hashtags (#) are aggregators and allow your posts to be routed to pages where others can find you. There are 3 types of hashtags we recommend you use on every post on Instagram, Twitter and LinkedIn (hashtags are not currently effective or used on Facebook).

Hashtags are crucial to your growth as they will allow your posts to be found by people outside of your current audience. On Instagram, accounts can follow hashtags that interest them and your posts may show up in their feed whether they are following your account or not if they are following that specific hashtag.

-Branded hashtags are created by you for your brand and can be your business's name and tagline. For example, we use our company name and tagline: #redrootmarketing #growwithredroot.
-Community/Industry hashtags are what others in your industry are using. For example, we use our main service as a hashtag: #socialmediamarketing.
-Geographic hashtags are used when you want to localize your business. For example, our headquarters are based in Verona, New Jersey and are next door to the vibrant town of Montclair, so we use #veronanj #montclairnj. You can also use your region or state to localize your business.

INSIDER TIP: We like to create our own list of hashtags through research on Instagram but you can also use an app like HashTagged. Once we have our list, we save it to the notes app on our phone. Then we can simply copy and paste it into the first comment once our post goes up. Posting in the first comment kick starts the algorithm and may lead to better engagement on that post!