How to Use Instagram Stories for Your Business
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Let's talk Instagram Stories:
We know it's one more thing for you to think about, but using Stories will increase your views and your audience on Instagram. The pressure is off a bit for the Stories, as they can be less scheduled, less serious and more whimsical and can give your audience the chance to get to know you and your products or services better. This is a great chance to talk about your team, planning sessions and highlight some of your services and clients you are serving.
You may want to use Stories just for the sheer magnitude of the audience: 400 million people are watching Stories DAILY. And followers who may not catch your content on your feed have a good chance of seeing your Stories.
To create:
Open the Instagram app on your phone and tap on the bottom right photo circle.
Tap the plus button on the top-left side of your home screen or swipe left in your Feed.
Tap the circle button at the bottom of the screen to take photos, tap bottom left camera roll icon to access your photos or tap and hold to record a video.
Add multiple Stories at a time.
You can add a poll or a question and ask people to add their emails to add to your email blast list by going to top menu of icons and clicking on square smiley face. You can also add GIFs, location, mentions and hashtags to your Stories by clicking on the square smiley face.
You can add text by clicking on Aa at the top right.
After you have added your Stories, you can add them to your Highlights for posterity. You can add categories of Stories of your choosing and they will be housed there until you decide to delete them.
Stories go up and stay for 24 hours, but can be stored indefinitely in the Highlights section of your profile. And don't forget to share your IG Story to your Facebook Story!
Happy sharing!
Have questions? Connect with us to discuss your Stories: grow@redrootmarketing.com
