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Engagement is one of the main steps towards social media marketing success. After getting your content posted, make sure you follow up and connect with your audience. Daily engagements, even if only 5 minutes, will help you stay seen. So reach out, answer your comments, add to your stories, delete spam, comment on others’ feeds in a meaningful way and engage!
Valentine's Day is coming up and you may be asking yourself, how can I show my social media community some love (and maybe even receive some in return)? Today, we would like to talk about engagement. Do you feel like you have been diligent in posting on your social media to let people know what's been going on with your small business, but are unhappy with the amount of responses in terms of likes and comments, as well as gaining followers?
This may be because of a lack of engagement, a buzzword in the social media marketing field. Think of it like this: if you're having a garage sale and you put your valuable belongings out on the front yard, you may have some people who organically stumble across the sale and stop to look around. However, unless you reach out to the community in some capacity, it's likely you won't receive much traffic to your sale. Simply posting all of your best content to the vast sphere of social media won't draw in large audiences. What can you do?
Show some love to your social media community. This is a two-way relationship! Go on to your various accounts for a bit every day and engage with your followers and those who follow you by liking, commenting, re-posting and interacting with them. The best way to receive love is to give it yourself by frequently engaging with your social media community to foster a larger broad base of followers and brand loyalty. Now go out there and show some Valentine's Day love!
Check out these accounts who do an awesome job of engaging with their community on Facebook and Instagram!
Hi Friends,
In our last informative newsletter “4 Tips for Social Media”, we asked you to share your biggest concern about social media. Here are four questions that really stood out to me, and how I suggest you go about remediating them:
1.Are my posts being seen?
You have to make sure to check back often on your social media posts and see what happens. Were your followers engaged (when you ask questions, do they answer)? How many likes and shares did each post receive? Facebook analytics let you know about the numbers right on your Facebook Page. As for Twitter and Instagram, you have to check that out yourself, but no worries, it’s super fast and easy.
If you feel like your posts are not engaging your audience enough, then you may have to change either the content (maybe your followers are only interested in a particular kind of posts) or try posting at another time of the day.
2.Is this social media really going to bring me more customers?
Ultimately, yes. Social media enables you to put yourself out there and help with your brand recognition, hence getting you new clients. But to do this successfully, you need to make sure that your posts are geared towards your ideal customer. If you sell a product, you should be posting about new upcoming products or showcase how they are made. If you sell a service, give a piece of advice, share something that will interest your customers and ask them to share what you posted with their friends.
3.I really don’t understand how [this social media (insert Facebook, Twitter or Instagram)] can work for me.
Ok, that’s fine! I can surely think of different ways that it could help your business, but remember; it has to feel natural to YOU. Don’t push nor pressure yourself into doing something you don’t feel excited about, because you won’t enjoy it and won’t do it on a consistent basis. Pick another platform, or stick to the one you already have. But I would recommend that you create an account for your business on each social media so people can find you, and state that you are “partying” on (insert the social media of your preference). ;)
4.My followers see and like my posts, but how can I engage them and have them share my posts?
This is one of the most important things to do on social media. Social media is there as a tool for you to market yourself for free, right? So, it means that you want as many people to know about you as possible so that you can get more customers. Your followers, need to engage in your posts, and they need to say “Wow, this is so cool, I want to share it with the world!” Think what that exceptional thing for your business can be. Don’t hesitate to get inspired by others, but make sure to have your original touch to it!
Please feel free to send us your questions and concerns at redroot@maarek.com.
Best of Luck!!
#growwithredroot
Sandie
Red Root Marketing is a full service marketing and events agency that will invigorate new and established businesses through a grassroots, multi-faceted marketing campaign.
Let RR Marketing help you break into tough new markets and grab tons of new customers for you!
"We are our clients' advocates. We help them connect with their clients, potential customers and their surrounding community; in other words, we turn our clients into community hubs."
Jessica Maarek
Founder, Social Media Maven
+1 (973) 650 0960
Jessica@RedRootMarketing.com
