Show Some Love This Season 💌💌💌

Valentine's Day is coming up and you may be asking yourself, how can I show my social media community some love (and maybe even receive some in return)? Today, we would like to talk about engagement. Do you feel like you have been diligent in posting on your social media to let people know what's been going on with your small business, but are unhappy with the amount of responses in terms of likes and comments, as well as gaining followers?

This may be because of a lack of engagement, a buzzword in the social media marketing field. Think of it like this: if you're having a garage sale and you put your valuable belongings out on the front yard, you may have some people who organically stumble across the sale and stop to look around. However, unless you reach out to the community in some capacity, it's likely you won't receive much traffic to your sale. Simply posting all of your best content to the vast sphere of social media won't draw in large audiences. What can you do?

Show some love to your social media community. This is a two-way relationship! Go on to your various accounts for a bit every day and engage with your followers and those who follow you by liking, commenting, re-posting and interacting with them. The best way to receive love is to give it yourself by frequently engaging with your social media community to foster a larger broad base of followers and brand loyalty. Now go out there and show some Valentine's Day love!

Check out these accounts who do an awesome job of engaging with their community on Facebook and Instagram!

#growwithredroot

Local Blogger Visits Montclair Comfort Kitchen

Local Blogger Visits Montclair Comfort Kitchen:

A "hungrygrl" is happy after a visit to The Spot

Just over a year ago, North Caldwell resident Jessie Iacullo created an Instagram account to document her food escapades and favorite restaurants. The account, @hungrygrl_bigcity has since racked up over 19 thousand followers and her page highlights dishes from around the world. Recently, Jessie, 21, has created a blog to coincide with the Instagram account.

Red Root Marketing reached out to Jessie to form a partnership between her and our amazing client The Spot, a healthy, non-GMO comfort kitchen in Montclair, NJ. Jessie came to The Spot for brunch one Sunday. With her younger sister Nicole in tow, the girls were treated to an amazing selection of food. To start off, the girls ate yogurt with The Spot’s house made granola with fruit and then French toast with bacon. After a special request of chicken and waffles was made, a gorgeous plate of fried chicken arrived at the table much to the delight of the two girls. After breakfast came pesto grilled cheese and tomato soup, hand cut French fries with three of The Spot’s artisan dipping sauces, three different types of sliders, and three types of mac ‘n cheese. By the end of the meal, the girls were raving about the food and Jessie was posting up a storm on her Instagram account.

At Red Root, we love to create partnerships between people who love what they do. Both the owner of The Spot and Jessie strive every day to satisfy their audiences and by putting these two in contact, a cross-promotional connection and friendship was established. But more importantly, we all had a lot of fun that day!