Local Blogger Visits Montclair Comfort Kitchen

Local Blogger Visits Montclair Comfort Kitchen:

A "hungrygrl" is happy after a visit to The Spot

Just over a year ago, North Caldwell resident Jessie Iacullo created an Instagram account to document her food escapades and favorite restaurants. The account, @hungrygrl_bigcity has since racked up over 19 thousand followers and her page highlights dishes from around the world. Recently, Jessie, 21, has created a blog to coincide with the Instagram account.

Red Root Marketing reached out to Jessie to form a partnership between her and our amazing client The Spot, a healthy, non-GMO comfort kitchen in Montclair, NJ. Jessie came to The Spot for brunch one Sunday. With her younger sister Nicole in tow, the girls were treated to an amazing selection of food. To start off, the girls ate yogurt with The Spot’s house made granola with fruit and then French toast with bacon. After a special request of chicken and waffles was made, a gorgeous plate of fried chicken arrived at the table much to the delight of the two girls. After breakfast came pesto grilled cheese and tomato soup, hand cut French fries with three of The Spot’s artisan dipping sauces, three different types of sliders, and three types of mac ‘n cheese. By the end of the meal, the girls were raving about the food and Jessie was posting up a storm on her Instagram account.

At Red Root, we love to create partnerships between people who love what they do. Both the owner of The Spot and Jessie strive every day to satisfy their audiences and by putting these two in contact, a cross-promotional connection and friendship was established. But more importantly, we all had a lot of fun that day!

SEO the Organic Way

Many business owners worry about how prospective clients will find them online. One of the easiest and most effective ways for potential clients to find you and your business, is to add new content to your website and social media platforms. 

Sounds too good to be true? Studies show that the more fresh content you post and the more activity happening on your social media pages and your website, the more frequently a search engine will visit your site.

So, how to create fresh content with so little time? Create a content calendar (Red Root has one you can download here) with some ideas about what you want to write (short and sweet is sometimes the best method) and a graphic and you can spend less than an hour a week scheduling these posts on Facebook, Instagram or Twitter.

Remember to create and reuse a list of A) Pertinent Keywords that may show up in searches for your business (Red Root example: social media, social media marketing, marketing, events, small business, entrepreneurs, north jersey) and B) Hash Tags (Red Root example: #socialmedia #growwithredroot #locallove #hyperlocal). Use both of these things on a regular basis in your posts and on your website.

Questions? Call us 973 650 0960 or email us at redroot@maarek.com

Happy posting!

Jessica