4 Social Media Tips from Red Root

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Small businesses struggle to keep up with their Social Media and the constant changes on these platforms. Red Root Marketing loves to make things a snap for entrepreneurs, so here are some simple tips to make your work (and life!) a bit easier in the Social Media sphere:

  1. Use a Content Calendar. The key to success with social media is planning, planning, planning. Without planning your posts for the week, or even the month, you may run out of ideas or time and therefore end up not posting anything! We suggest spending time on Sunday evenings looking at your schedule for the upcoming week to decide what you should advertise and discuss on your social media accounts. Use our content calendar here.

  2. Develop a list of keywords and hashtags that you will use online on a regular basis. This will lead to organic SEO (Search Engine Optimization) and people being able to find your business online! Your hashtags should include some that are standard for your industry (example for Red Root Marketing: #socialmedia #smallbusiness #socialmediamarketing) and some that are unique to you (#growwithredroot).

  3. Make sure you know which posts are working and which are not. Your customers and followers may be more interested in one subject over another. Use the Insights and Analytics at your disposal--on Facebook, Twitter, LinkedIn, Hootsuite--whatever you may be using, they all have some form of metrics! This data will help you figure out how to communicate your message to keep these potential customers engaged and interested in your content.

  4. The other key to success on social media is to be active and consistent! Remember to take part in the community by following other people of interest to you, commenting on and sharing their content and letting them know you enjoy their posts. Post on a regular basis to show your followers/customers that you are a working, dynamic business. Think of social media as your storefront -- people want to see what you are up to and with your use of Facebook, Twitter, Instagram, LinkedIn or Pinterest, they can do that from the comfort of their homes!

Now we have a question for you: What is your one biggest concern about social media? Answer us at redroot@maarek.com, we may use your answer in a future newsletter.


Tag us on your social media and we will repost your content!

See you on social media!
@redrootmarketing #growwithredroot

SEO the Organic Way

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Many business owners worry about how prospective clients will find them online. One of the easiest and most effective ways for potential clients to find you and your business, is to add new content to your website and social media platforms. 

Sounds too good to be true? Studies show that the more fresh content you post and the more activity happening on your social media pages and your website, the more frequently a search engine will visit your site.

So, how to create fresh content with so little time? Create a content calendar (Red Root has one you can download here) with some ideas about what you want to write (short and sweet is sometimes the best method) and a graphic and you can spend less than an hour a week scheduling these posts on Facebook, Instagram or Twitter.

Remember to create and reuse a list of A) Pertinent Keywords that may show up in searches for your business (Red Root example: social media, social media marketing, marketing, events, small business, entrepreneurs, north jersey) and B) Hash Tags (Red Root example: #socialmedia #growwithredroot #locallove #hyperlocal). Use both of these things on a regular basis in your posts and on your website.

Questions? Call us 973 650 0960 or email us at redroot@maarek.com

Happy posting!

Jessica