SEO the Organic Way

Many business owners worry about how prospective clients will find them online. One of the easiest and most effective ways for potential clients to find you and your business, is to add new content to your website and social media platforms. 

Sounds too good to be true? Studies show that the more fresh content you post and the more activity happening on your social media pages and your website, the more frequently a search engine will visit your site.

So, how to create fresh content with so little time? Create a content calendar (Red Root has one you can download here) with some ideas about what you want to write (short and sweet is sometimes the best method) and a graphic and you can spend less than an hour a week scheduling these posts on Facebook, Instagram or Twitter.

Remember to create and reuse a list of A) Pertinent Keywords that may show up in searches for your business (Red Root example: social media, social media marketing, marketing, events, small business, entrepreneurs, north jersey) and B) Hash Tags (Red Root example: #socialmedia #growwithredroot #locallove #hyperlocal). Use both of these things on a regular basis in your posts and on your website.

Questions? Call us 973 650 0960 or email us at redroot@maarek.com

Happy posting!

Jessica

Tips To Manage Your Business Online

It's easy, free and can even be fun!

Here are some fun, easy and free tips on how to manage your business's online presence:

• Create a business account profile on all social media channels (Facebook, Twitter, Instagram, LinkedIn), but choose one or two upon which you will create content on a regular basis. Carve out 10 minutes a day or 1 hour a week to sit down and post. Think of it as fun downtime (I'm serious)!

• Link some of these accounts (for example, Instagram to Facebook and Facebook to Twitter) so the content you create on one will go out everywhere

• Write content that is short and sweet; pertinent to your current and potential customers; interesting; and establishes you as an expert in your field.

• Get alerts from ContentGems that will send you an aggregate of information that is relevant to your field. You enter the keywords of articles in which you are interested and you will get daily alerts that you can post directly to your Twitter feed (or copy and paste URL and post on Facebook, LinkedIn, etc.)

• Google your businessand see what comes up! You should see these at the top, in any order: your website, your business Facebook page, your LinkedIn profile, business Yelp reviews, etc. If you don't see these, that means if potential customers Google you, they will not find you and you need better SEO (Search Engine Optimization)! Social media will help with this tremendously.

• Create a Google Alert for your business, so you know when you are being talked about online and can respond or post to your social media

• Newsletters are a great way to get your content and business expertise out to your contacts and clients and is a great way to stay on your potential clients's radar. Keep people in tune with what you are up to in your business!

• Use content that you have used in your newsletters and post this to your LinkedIn profile as posts. All of you contacts will see this content, there is no algorithm (like in Facebook) to keep your contacts from seeing this content (bonus!) See my LinkedIn posts here.

REMEMBER: Your ultimate goal with Social Media is to drive awareness, generate leads and stay on the radar. When people find you, discover your great service/product and added value, this will lead to loyal customers and more business - complete success on your end!

Warmly,
Jessica
#growwithredroot
www.redrootmarketing.com

Social Media Talk with Guest Speaker Julbert Abraham the "LinkedIn Guy"

Jessica Maarek, Founder and Owner of Red Root Marketing, will be discussing Social Media for Small Businesses at The Fine Grind Coffee Bar on Thursday, January 28 from 9-10:30am. Maarek will present various ways small business owners can grow their business using free essential marketing tools on several social media platforms.

Sandie Beausse-Reddin, Red Root's Social Media expert and Creative Director, will explain how to use Instagram, a modern social media application, to entice customers and heighten brand awareness through visuals and engagement with the community.

There will be a special guest speaker, Julbert Abraham of Abraham Global, who will speak about “Success with LinkedIn in 2016” and will include the topics:

- The power of your LinkedIn Profile

- Creating a network of key decision makers

Julbert Abraham is the CEO of AGM, a LinkedIn training and Marketing firm. He is widely known as "The LinkedIn Guy". He has over 10 years of Entrepreneurship, Sales and Marketing experience. He has an MBA from Northeastern University and he is a Social Media Marketing Professor at CUNY, Baruch College in New York City. Please visit www.abrahamglobal.com for more information.

For more information about this seminar and Red Root Marketing, visit www.redrootmarketing.com.

The Fine Grind Coffee Bar is located at 101 Newark-Pompton Turnpike in Little Falls, just minutes from Willowbrook Mall. RSVPs can be sent to redroot@maarek.com, walk-ins are welcome. www.tfgcoffee.com