Tips To Manage Your Business Online

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It's easy, free and can even be fun!

Here are some fun, easy and free tips on how to manage your business's online presence:

  • Create a business account profile on all social media channels (Facebook, Twitter, Instagram, LinkedIn), but choose one or two upon which you will create content on a regular basis. Carve out 10 minutes a day or 1 hour a week to sit down and post. Think of it as fun downtime (I'm serious)!

  • Link some of these accounts (for example, Instagram to Facebook and Facebook to Twitter) so the content you create on one will go out everywhere

  • Write content that is short and sweet; pertinent to your current and potential customers; interesting; and establishes you as an expert in your field.

  • Get alerts from ContentGems that will send you an aggregate of information that is relevant to your field. You enter the keywords of articles in which you are interested and you will get daily alerts that you can post directly to your Twitter feed (or copy and paste URL and post on Facebook, LinkedIn, etc.)

  • Google your businessand see what comes up! You should see these at the top, in any order: your website, your business Facebook page, your LinkedIn profile, business Yelp reviews, etc. If you don't see these, that means if potential customers Google you, they will not find you and you need better SEO (Search Engine Optimization)! Social media will help with this tremendously.

  • Create a Google Alert for your business, so you know when you are being talked about online and can respond or post to your social media

  • Newsletters are a great way to get your content and business expertise out to your contacts and clients and is a great way to stay on your potential clients's radar. Keep people in tune with what you are up to in your business!

  • Use content that you have used in your newsletters and post this to your LinkedIn profile as posts. All of you contacts will see this content, there is no algorithm (like in Facebook) to keep your contacts from seeing this content (bonus!) See my LinkedIn posts here.

REMEMBER: Your ultimate goal with Social Media is to drive awareness, generate leads and stay on the radar. When people find you, discover your great service/product and added value, this will lead to loyal customers and more business - complete success on your end!

Warmly,
Jessica
#growwithredroot
www.redrootmarketing.com

Social Media Talk with Guest Speaker Julbert Abraham the "LinkedIn Guy"

/ The Fine Grind/

Jessica Maarek, Founder and Owner of Red Root Marketing, will be discussing Social Media for Small Businesses at The Fine Grind Coffee Bar on Thursday, January 28 from 9-10:30am. Maarek will present various ways small business owners can grow their business using free essential marketing tools on several social media platforms.

Sandie Beausse-Reddin, Red Root's Social Media expert and Creative Director, will explain how to use Instagram, a modern social media application, to entice customers and heighten brand awareness through visuals and engagement with the community.

There will be a special guest speaker, Julbert Abraham of Abraham Global, who will speak about “Success with LinkedIn in 2016” and will include the topics:

- The power of your LinkedIn Profile

- Creating a network of key decision makers

Julbert Abraham is the CEO of AGM, a LinkedIn training and Marketing firm. He is widely known as "The LinkedIn Guy". He has over 10 years of Entrepreneurship, Sales and Marketing experience. He has an MBA from Northeastern University and he is a Social Media Marketing Professor at CUNY, Baruch College in New York City. Please visit www.abrahamglobal.com for more information.

For more information about this seminar and Red Root Marketing, visit www.redrootmarketing.com.

The Fine Grind Coffee Bar is located at 101 Newark-Pompton Turnpike in Little Falls, just minutes from Willowbrook Mall. RSVPs can be sent to redroot@maarek.com, walk-ins are welcome. www.tfgcoffee.com

F.O.Y.W. Figure Out Your Why

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Dear Friends,
 
Small businesses must have their mission in mind when creating their business and marketing strategies, but they do not necessarily follow the same process when deciding on the social media channels on which they should spend time and money.

If you have missed this crucial step, here are a three things to keep in mind when figuring out your social media WHY:

  • You do not have to be on every social media platform, no matter what anyone tells you! My suggestion is to pick one or two platforms and focus on those.

  • To manage those platforms well, figure out what your PURPOSE there is. For example, we found the inspiration for the Red Root Facebook page when we realized it was a great place to showcase local businesses and events. That is our WHY.

  • It is worth your while to sit and write out the mission statement of your business if you haven't done this before. When you have this in front of you, write down the WHY of your social media avenues. Are you there to highlight your services, sell a product, engage with customers, show a dynamic business philosophy? What do you want to convey to your clients and potential clients?


When you reflect on these things, your job of posting to your platforms and your road to success will be that much smoother. I would love to discuss your WHY with you, so please email me at redroot@maarek.com.
 

Jessica
#growwithredroot